• Register

BlackBerry rolls out affordable handset

: Wednesday, May 14 - 2014 @ 10:44

BlackBerry has launched a low-cost touchscreen device, the Z3, as the embattled smartphone maker looks to revive sales in emerging markets, Reuters has reported. The handset is the first in a line of devices being made with FIH Mobile Ltd, a unit of the giant Taiwanese Foxconn Technology Group best known for assembling gadgets like iPhones and iPads for Apple Inc. The Z3 is the first phone to be launched by BlackBerry since the new CEO, John Chen, took the helm late last year. “If the market doesn’t receive this product well, then we definitely have some negative issues to deal with,” Chen said. BlackBerry said it doesn’t have an official sales target for the device, but Chen said he expects to sell millions of Z3 handsets around the world, without disclosing further details.

Today's Top Stories

Posted by

Wednesday, May 14- 2014 @ 10:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

AME Info Services

Business DirectoryVIEW ALL

Search by name

Search by industry

Browse alphabetically


Search for jobs

Latest Jobs