Finnish company Jolla, which last week shipped a commercial version of its Sailfish OS, has said low operating costs combined with a differentiated operating system and close communication with users will help the firm survive in the cutthroat smartphone market, PC World has reported. “The market is huge and we don’t need a large share. We are talking about hundreds of thousands of phones yearly, but not more than that,” said Jolla CEO, Tomi Pienimäki. Sailfish has been built to be compatible with Android hardware, which means it and potential future hardware partners can use processors, cameras and displays that have been developed for Google’s operating system, which lowers the cost and increases the range of compatible components, said Pienimäki.
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