London-based telecoms firm, Lebara has said it expects to launch its services in Saudi Arabia, in partnership with Etihad Etisalat (Mobily), in the second quarter of 2014, Saudi Gazette has reported. The company was among firms awarded a Mobile Virtual Network Operators (MVNO) licence by the kingdom’s telecoms regulator, which is set to change the country’s telecoms market for the first time in six years. London-based Lebara Group has operations in the UK, Germany, France, Denmark, The Netherlands, Poland, Spain and Australia. It aims to become the brand of choice for one billion people around the world by 2020.
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