In the face of the increasing erosion of voice traffic revenues by the OTT players, Zain Group, a pioneer in mobile telecommunications across the Middle East and Africa, has entered into a Memorandum of Understanding (MoU) with dynamic London-based solutions provider, ARBooster Limited to launch a Personal Premium Number (PPN) service, an innovative, revenue-generating service. The agreement was penned at last week’s Mobile World Congress in Barcelona.
The PPN service is a proprietary technology developed by ARBooster Limited that enables operators to offer a unique value-added telecom service. Once implemented on a mobile communications network, the PPN solution enables users to transform their ordinary mobile subscriber number into a premium rate line to generate income from in-bound callers.
Scott Gegenheimer, Chief Executive Officer of Zain Group, said, “We have been keeping an eye on how we could enhance value added voice services for a while. PPN is one of those novel ideas that will appeal to several segments of our customer base across the region, as we gradually roll-it out during 2014.”
Unlike other OTT services, PPN brings the user focus back to mobile operators’ voice network. Further, with its unique revenue-sharing model, ARBooster enables both end-users and mobile operators to benefit financially from the service.
“With PPN, we aim to put the “value” in “value-added” back in the pockets of our end-users, the mobile phone subscribers, while “adding” to the bottom-line of our customers, the mobile network operators. This service is a rare glimmer of hope in the midst of otherwise depressing voice traffic projections for mobile operators,” commented Jason Cawley, Managing Director of ARBooster Limited.
“The MoU with Zain Group is an exhilarating validation of all the hard work that our extended team has put in over the past two years to get to this point. Coming off the back of a successful soft launch of the service in Lebanon last week – with a full commercial launch planned by the end of this month – it really has been a wonderful start to 2014,” he added.
It is expected that many professional advice providers, individuals and charitable organizations will benefit from the PPN service. Doctors and lawyers will be able to charge for advice given over the phone; popular personalities can profit from the many people wanting to talk to them; and charitable organizations will be able to raise funds by receiving calls or organizing PPN-based campaigns by their supporters. These are just a few examples of the enormous possible list of users and beneficiaries of the ground-breaking PPN service.
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