In efforts to outline its sense of responsibility towards achieving and sustaining a healthy environment, Zain, the leading telecommunications company in Kuwait, celebrated Earth Day on April 22 together with its employees in the presence of company officials at Zain’s headquarters in Shuwaikh. Each year, Earth Day marks the anniversary of what many consider the birth of the modern environmental movement in 1970, putting environmental concerns front and center.
Zain was keen to participate and involve employees in this international initiative by organizing a number of activities that drove awareness. The interactive activities all served as an excellent platform to encourage employees to adopt greener alternatives within their personal and professional lives. By promoting recycling, conserving energy, and reusing materials among employees, Zain is hoping to ensure that the enlightened staffers play a vital role in teaching others of the merits of being environmentally conscious.
The initiative’s activities involved presentations by several youth organizations and volunteer groups who showcased their green products and services to Zain employees. The eco-friendly products and services presented included healthy food, accessories, handbags, plants, and more. The entire event fell under Zain’s Corporate Social Responsibility and sustainability outlook, part of which is focused on engaging employees in socially responsible awareness campaigns.
The Earth Day event also included a dedicated Memory Wall on which employees had the opportunity to express their thoughts and wishes for our Earth. A photography corner also gave employees the chance to take pictures together to remember the occasion. Some of the company’s corridors were decorated with artificial green plants, emphasizing the theme of Earth Day. Furthermore, a competition was organized to encourage employees to create the most impressive art piece out of recycled materials.
Earlier this month, Zain successfully launched the REUSE Live Art Installation Initiative in partnership with en.v. The event, which was held at the Scientific Center, brought together a large number of people to participate in creating a massive whale shaped art piece out of recycled materials.
The REUSE Live Art Installation Initiative was a continuation of the Zain’s environmental campaign – A Greener World is a Wonderful World – which was introduced in 2013, and is set to see Zain’s internal divisions practice green methods. Zain believes creating a positive, green mindset throughout its operations inspires a greener, healthier environment, and the company has undertaken numerous modifications at its branches, including the introduction of reusable, biodegradable bags for customers to take home in order to reduce reliance on plastic bags.
Zain will continue in its efforts to transform the wider environments it operates in into healthier and greener places through its own internal initiatives as well as in cooperation with outside agencies.
Thursday, April 24- 2014 @ 14:57 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.