Zain, the leading telecommunications company in Kuwait, renewed its sponsorship of the LOYAC Program for over 10 consecutive years. LOYAC, a non-profit initiative, aims at developing youth’s creativity and skills to ultimately serve the purpose of enriching Kuwait’s economy.
During a press conference announcing the 2014 LOYAC Summer Program, Zain acknowledged that this program is one of the most valuable youth-related programs in the country due to its tremendous contributions in training and coaching hundreds of students from different age groups through the use of interactive and encouraging methods of learning.
Waleed Al Khashti, Zain’s Corporate Communications and Relations Manager, said: “A core element of Zain’s Corporate Social Responsibility agenda is towards encouraging youth initiatives. We are proud to have trained a large number of Kuwait University students over the years, as well as training over 90 students from different universities in the company’s different divisions and departments during 2013, while offering monetary rewards to stimulate the real business world environment to the students and encourage them to work in the private sector in the future.”
Al Khashti went on to note that Zain’s sponsorship of this program for over 10 years sprung from its core belief and long-term strategy that the younger generation are in utmost need of support, to eventually grow and prosper their skills and capabilities within a community that holds unlimited potential. The company will continue to support similar programs that ensure the implementation of its various social commitments and at the same time ensures strengthens its relationship with several institutions and agencies which organize notable national initiatives.
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