The interactive touchscreen loaded with advertising content, useful information and fun games will soon be officially implemented in taxis of Abu Dhabi.

The Centre for Regulation of Transport by Hire Cars announces official launch of interactive touchscreens in taxis

: Thursday, June 26 - 2014 @ 16:47

The interactive touchscreen loaded with advertising content, useful information and fun games will soon be officially implemented in taxis of Abu Dhabi.

This initiative by the Centre for Regulation of Transport by Hire Cars has been taken to enhance the overall customer experience of the passengers.

It is a result of the Centre’s continuous effort in upgrading its services that not only meets the international standard but also sets a precedent for the rest of the world.

The touch-sensitive, color LCD screens that are installed on the back of the front passenger’s headrest will soon display high-resolution multi-media visuals with sensors adjusting the brightness automatically to suit the different lighting conditions inside the taxi. The displayed content will be in Arabic and English and will work with the latest ARM processor.

The screens will display multiple viewing options via numerous icons each containing advertisements either by a private or a public entity and will also provide an option for volume control. It will also carry a customer service survey option in order to receive feedback from the passengers.

According to the Centre, the new service will be officially launched in about 1,000 taxis on the 6th of July 2014, and the number will increase in the near future.

For more information, please contact:
Ahmad Dajani
Viola Public Relations
Mob: +971503821865
E-mail: [email protected]

Mohamed Fawaz Hakim
Sr. Coordinator – Communication
Phone: +97124173880
E-mail: [email protected]

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Thursday, June 26- 2014 @ 16:47 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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