Helal Saeed Almarri, director-general of Dubai Tourism and Commerce Marketing (DTCM) has said the emirate is seeking to attract 20 million tourists annually by the end of the decade, Bloomberg has reported. To achieve this target, the emirate needs to raise the number of hotel rooms to as many as 160,000, many of them not in the luxury category Dubai is known for, he said. “None of these rooms are being built specifically for the Expo or any one event,” Almarri pointed out. “They’re being built purely because of the core tourism numbers. Dubai won’t turn into a ghost town after the Expo.”
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