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Tobacco takes action

United Arab Emirates: Tuesday, July 05 - 2005 @ 09:46

As litigation against tobacco companies continues worldwide, British American Tobacco is stepping up its social responsibility programmes and readapting its marketing strategy. Michael Prideaux, Corporate Affairs Director, BAT, says the days of tobacco advertising and mass media are now over, with manufacturers instead engaging one-on-one with adult smokers.

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Tuesday, July 5- 2005 @ 9:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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