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Web-based listening and engagement techniques revolutionise market research

Middle East: Monday, June 18 - 2012 @ 09:36

Video: The internet has revolutionised market research and new listening and engagement techniques have given brands unparalleled insight into consumer’s wants and habits. During this week’s OMD Predicts in Dubai, Steven Bond spoke to Annelies Verhaeghe, Head of Research Innovation for InSites Consulting, about how multimedia ethnography and social media netnography are two solutions that can provide answers, even when no questions have been asked.

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Monday, June 18- 2012 @ 9:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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