Companies can no longer employ traditional marketing techniques to lure new customers.
Instead, they need to gain an understanding of how consumers use the internet as a purchasing tool, pay attention to how companies are perceived on the internet, and leverage today’s social networking tools to find innovative ways to engage the consumer.
This is particularly true for the financial sector, which was hit hardest by the globally depressed economy and has seen customer trust and satisfaction decline to new lows.
To persevere today and be successful tomorrow, the financial sector must embrace the new social networking paradigm to find new ways to go to market.
- Financial institutions face a historic turning of the tide
- Consumer in control
- Why do consumers want control?
- What does this mean for financial institutions?
- Does this new world represent opportunity or risk for financial institutions?
- Succeeding in the social marketplace
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