Bahrain Financing Company (BFC), the Kingdom’s oldest, largest and most reputed money transfer and foreign exchange group has partnered with 104.2 Your FM (Your FM), Bahrain’s premium Asian radio station, as Title Sponsor of their Onam Festival Program 2014.
Onam is a harvest festival from a Hindu mythological background, celebrated in Kerala, India and promotes happiness and prosperity for everyone. For the past 2 years Your FM have celebrated the festival with its listeners both on-air and at various locations across the country and have invited BFC and its customers to celebrate with them. BFC serves the needs of residents in Bahrain who wish to remit money overseas or buy or sell foreign exchange and has a large proportion of customers originating from Kerala.
The Onam Festival Program will consist of a ‘Pookalam’ competition on the eve of the Onam Festival from 11am on the 5th September 2014, powered by Lulu Hypermarket and in Hidd.
Pookalam is the arrangement of a floral design using colourful fresh flowers. Contestants will have the chance to win cash prizes and shopping vouchers as well as, listen to a troupe of Chenda musicians and Folk music artists from Kerala.
In addition, Your FM and BFC will be holding a competition to find the best ‘King Mahabli’s’ – a popular legend of Onam. There will be 104 winners and participants can enter by tuning into the Morning Drive (6am to 10am), Kerala Kauseway (12noon to 4pm) and Day Dana Done (5pm to 9pm) shows daily between 24th August to 5th September 2014. Every winner will receive a Your FM prize bag and 10 lucky winners will receive a gold coin courtesy of BFC. The awards ceremony will be held on Friday, 12th September 2014 at Terrace Garden Restaurant, Umm Al Hassam.
Commenting on the partnership with Your FM, Head of Retail Sales at BFC, Mr. Deepak Nair said, “It gives us great pleasure at BFC to partner with Your FM, who continually provide great entertainment to many of our customers while they are away from home. On behalf of BFC, I would like to extend the sentiments of Onam to all of our customers and Your FM listeners by wishing happiness and prosperity to you and your families.”