Emirates Red Crescent and LULU sign MOU to market exclusive merchandise throughout the UAE.
According to an MOU signed by Dr Mohammed Atiq Al Falahi, Secretary General of Emirates Red Crescent and Yusuffali MA, Managing Director of LULU Group today in Abu Dhabi, LULU will start selling many products with Emirates Red Crescent branding in all its stores in the UAE.
Emirates Red Crescent which is the apex humanitarian agency of UAE has spent more than Dhs. 6 billion in more than 100 countries. Their many initiatives and projects have brought joy and comfort to lives of millions of people affected by natural calamities, poverty, wars & conflicts and other tragedies.
commenting on the MOU with LULU, Dr Mohammed Atiq Al Falahi said “we want to involve more people from our community into the various charitable and humanitarian activities and this can best be achieved through reaching out to them. We have sourced some very useful and high quality products which will be very much liked by the large shoppers cosmopolitan population of UAE. By purchasing these products the local community will be contributing to the various initiatives of our world over.”
The merchandise which will be available soon in LULU hypermarkets will include caps, T-shirts, bags, lanterns, badges, wallets, etc and they are priced moderately to get maximum support from people of different income group.
Yususffali MA added “we are hounoured to be chosen by Emirates Red Crescent to be their partner in this unique venture and we pledge maximum support throughout all our stores in the UAE by putting up dedicated stands to promote and sell these products.”
Lulu will not be taking any portion of the sales proceed and entire amount will be given back to Red Crescent as part of it’s CSR initiative.