Francorp Middle East, the franchise consulting leader in the Middle East region declares that franchising in the Food & Beverages sector will continue to grow extensively as many Food brands successfully operates and are looking to expand on a large scale.
News: Since the launch of Francorp Opportunity Portal which serves as a point of contact for franchise buyers and businesses across the Middle East, Francorp ME observes that more than 70% of its clients falls under the F&B categogory. Numerous F&B clients like London Fish & Chips, Kcal, Just Falafel, A Cup of Cake, Grano Coffee and 800 Pizza etc. are progressively running their food-chain in the country and actively seeking new investors who can help spread out across the Arab world and beyond to meet the demands of the ever increasing consumer population.
Franchising is an age-old proven expansion strategy for Food & Beverages industry. The largest Food-chain in the world McDonald adopts the franchising model and now operates in more than 30,000 locations around the globe. Moreover, Food & Beverages comes under Fast Moving Consumer Goods where only raw materials can be exported and thus F&B owners have to create a replica of their business, trained and hired able and responsible investors to take their business concept to the next level if they are keen to widen their market. Here, the Master franchise sees to it that the brand quality and standards are maintained and valued by the franchisees and the goal of expansion is realized without any major change in the business concepts.
“Dubai is a multi-cultural city and a tourist destination for the past few decades. It has since become the Food Court of the Middle East. Many American brands entering the market are highly popular among diners and food lovers. However, the need for F&B concepts closer to home that suit the region’s needs, taste and culture is realized with the success of Food brands like Kcal, Just Falafel, Shawarma Station and the Emirati cuisine Cafe2go etc.” says Imad Charafeddine, President of Francorp Middle East. Francorp also witnessed the launch of many home brands already making their presence felt in the market like Sushi Counter, Circle Café, Café Liwan, Mashawi, Shawarmer, Broccoli Pizza & Pasta and many other unique and exciting food brands.
Francorp Middle East leaves no stones unturned in discovering new businesses and connecting potential investors and franchises through Social Media, Internet Marketing and Trade Shows. The next upcoming event sponsored by Francorp ME is SIAL Middle East, the largest Food Expo in the region to be held at Abu Dhabi National Exhibition Centre from 24 – 26 November 2013. The purpose of the event is to help international F&B franchisers and investors from across the Middle East and Africa to connect together. The dedicated exhibition and seminar programme will focus on the F&B franchise industry in the UAE, Saudi Arabia, Iraq, Kuwait, Qatar, Lebanon, Oman, Bahrain, Egypt and Jordan.