Living up to its reputation as a leader in professional training, Morgan International brings you yet another outstanding certification. Morgan International is pleased to announce its new exclusive partnership with the American Marketing Association (AMA) a US based marketing powerhouse that will enrich the business scene in the entire MENA region.
Morgan has signed an agreement with the AMA to offer its acclaimed Professional Certified Marketer (PCM) program. Class will begin in Lebanon in October 2014 and will kick off in Jordan and UAE in January 2015.
Established in 1937 by visionaries in marketing and academia, today AMA is one of the largest marketing associations in the world with over 30,000 international members who work, teach and study in the field of marketing. AMA is a highly respected and recognized name in marketing for marketers and academics alike and is a renowned source for up-to-date and reliable marketing information and resources, including leading edge knowledge, training and tools.
AMA’s large global network of members means that professionals who successfully attain the PCM certification and join AMA will have the opportunity to connect with AMA’s unique community of highly qualified marketers and academics. Getting the PCM certification also means having the privilege of adding the designation’s 3 letters after your name, which is a stamp of excellence. And since your pathway to success is through Morgan International, you know you will have the guidance, support and tools you need to pass the exam with ease. With a network than spans 36 major cities worldwide, Morgan International offers professional certification programs and diplomas in the fields of Accounting, Auditing, Finance, Logistics, Marketing and Human Resources. Providing public classes and tailored in-house training, Morgan has teamed up with world leading course providers and societies to provide candidates with superior training and help them successfully prepare for some of the world’s most renowned designations.
The PCM program covers 8 content areas: ethical issues affecting the marketplace; strategic marketing; understanding and targeting the marketplace; value creation; value capture; value delivery; marketing communication; and marketing evaluation.
The PCM is exam based and involves recertification every 3 years. This thoroughness and rigor make it a much sought after seal of superior know-how and insight.
The PCM is particularly important today given the current state of marketing. With significant shifts in consumer behaviour and expectations and the way firms must be more customer-focused than ever, it’s crucial to gain the competitive edge. The rules of engagement have changed and it’s key to really understand customers and how to get the most out of online and offline marketing channels. This makes the PCM certification ideal for anyone keen to succeed in the field of marketing, from department managers to brand/product managers, account managers, marketing executives and business development managers.
As Dennis Dunlap, AMA CEO, states, “given the rising importance of the Gulf and Levant in the global business arena and the fact that marketing plays a critical role in business success, it gives us great pleasure to bring our renowned PCM program to the region.” Fadi Ganni Founder and CEO from Morgan International adds, “we are committed to providing PCM candidates with the high level of instruction and support that are synonymous with our firm.”