Emirates NBD, a leading bank in the region, has joined hands once again with ‘golf in DUBAi’ as co-sponsor, Official Bank and Caddy Bid Sponsor for the Omega Dubai Desert Classic, for the 25th successive year. The partnership is in line with Emirates NBD’s ‘Passion for Golf’ strategy, which is aimed at supporting a series of year-round golf-related initiatives.
The star-studded event takes place from January 27 – Feb 2, 2014, at the Emirates Golf Club, Dubai, and will feature some of the world’s top ranking golfing champions.
“Emirates NBD is proud to be supporting the development of sports, through working with top quality organisations in this sector,” said Shayne Nelson, Group Chief Executive Officer, Emirates NBD. “Golf in DUBAi has been instrumental in promoting the Omega Dubai Desert Classic and raising the profile of the game in local and regional circles, and Emirates NBD is pleased to be involved in supporting these efforts,” Shayne added.
“With Dubai firmly established as a leading golfing destination and the Omega Dubai Desert Classic being one of the oldest golfing tournaments in the region, we are confident that this will prove to be an exceptional experience both for players and spectators. The tournament is a great networking and communication platform for our customers to build, deepen and strengthen relationships in an informal manner,” he further added.
In line with its ‘Passion for Sport’ strategy, Emirates NBD plans to utilise the sponsorship opportunity to further promote the game of golf among customers and via its social media platforms. The bank has partnered with UAE Golf Online to provide golfing commentary and engaging conversation on Emirates NBD Golf Facebook page and via @EmiratesNBDGolf twitter account. Fans can also win spot prizes for tickets to the event, by following the bank’s activities on @EmiratesNBDGolf, liking the Emirates NBD Golf Facebook page and sharing it with their contacts.
Emirates NBD also plans to leverage its current partnership with Manchester United Football Club, to host Peter Schmeichel, the club’s football legend at its VIP box. Emirates NBD customers will have the opportunity to meet both Schmeichel and Rafa Cabrera-Bello, past Omega Dubai Desert Classic winner and Emirates NBD Brand Ambassador, at the VIP Box. In addition, 25 lucky customers can win a dinner with Schmeichel, Manchester United Football Club’s best goalie, by answering a question on the Emirates NBD Facebook page.
Sports fans will also be able to experience the golfing skills of Peter Schmeichel, who is well known as MAN Utd’s most capped goal keeper. Two lucky customers can also win the opportunity to golf alongside him and one of the past Omega Dubai Desert Classic Champions, as the legend plays in the Emirates NBD Pro Am team during the 25th anniversary of the tournament. Emirates NBD is also offering 10 lucky children the opportunity to play football with Peter Schmeichel in a ‘Beat the Goalie’ Penalty shootout, at the tournament village. Children interested to participate must answer a question on Emirates NBD Facebook page to win this opportunity along with entry tickets for their parents.
Additionally, fans can participate in the Emirates NBD sporting activities at the tournament village, including free golfing lessons with professionals and a Manchester United Football simulator to perfect a goal strike.
For further information, please contact:
Hassan Al Khuwaildi | Hala Zamani
Group Marketing, Emirates NBD
Tel: +971-4-6093459 | +971-4-6093458
Sudha Chandran | Hiba Moussa