First Gulf Bank (FGB), one of the major leading banks in the UAE, has won two Banker Middle East UAE Product Awards 2014 in the ‘Best Premium Banking Service’ and ‘Best Bancassurance Products’ categories, which were awarded to bank representatives yesterday during a presentation ceremony held at FGB’s Sheikh Zayed Road branch in Dubai.
Organised by CPI Financial, publisher of the Banker Middle East, the Banker Middle East Product Awards programme is designed to award banks and financial institutions in nine countries across the MENA region using a peer-vote system. The voting took place for 5 weeks with more than 12,000 unique users getting involved and all participants faced stiff competition as 186 financial products across 38 categories underwent the voting process.
The Banker Middle East Product Awards recognise banking products and services that are exceptionally innovative, generating excellent financial results and/or transference of market share. The awards also recognise the bank’s continued commitment to meet the specific needs of its customers and the local community it serves, through the development and implementation of world-class products and services.
Huda Abdulla Mohammed, Executive Vice President and Head of the UAE Nationals Segment at FGB, said: “We’re incredibly pleased to have won these two awards, which truly reflect how we are getting it right for FGB customers. As always, we will continue in our efforts to launch and enhance existing FGB products and services, to consistently meet and exceed the expectations and requirements of our customers.”
Adam Broom, Chief Executive Officer of CPI Financial, said: “Banks in the UAE continue to improve their products and services every year – that improvement is recognised by these Awards and in the stiff competition between institutions for them. The Banker Middle East Product Awards programme is designed to encourage, inspire, and reward distinction in the banking and finance industry, raising standards throughout the MENA banking sector.”
He continued: “First Gulf Bank can be justly proud of its double win in the Banker Middle East UAE Product Awards 2014. Both categories, Best Bancassurance Products and Best Premium Banking Service, were hotly contested. These are key growth areas for banks in the UAE. FGB’s wins reflect the bank’s lead in providing quality services to its customers.”
The double award-win quickly follows recognition for the bank at the 2014 MENA Insurance Awards ceremony, where it was named ‘New Market Trailblazer of the Year’ in January 2014, along with several key accolades for 2013.
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