Fashion students from across the UAE have recently gathered in Dubai to compete in the BurJuman’s Fashion Expose Competition. The event is the only competition between fashion colleges and universities held in the Emirates, and offers up-and-coming designers the opportunity to showcase their talent to local and international fashion houses and buyers.
The winning team from the Centre of Executive Education’s (CEE) Fashion Department will have their winning pieces showcased in the Saks Fifth Avenue BurJuman store. The team has also won AED20,000/- and various other prizes from the competition’s sponsors.
Competition entrants were judged on the creativity, innovation and adherence to the theme of their designs. This year’s theme was “Decades of Fashion – 1950s to the Present”. Suraiya Taufiq, Manal Al Younis, Huda Salem, Nabeela Amin, Assia Mehri, Subhashini Sam, Tishya Pandey and Anisa Begum were part of the winning team.
Suraiya Taufiq says that the competition provides a forum for young fashion designers to grow their profile in the industry.
“Entering the fashion industry can be very competitive, but this event allows us to demonstrate to potential employers or potential buyers that we have both the design skills and technical capability necessary to produce beautiful garments. The Edexcel programme that we have undertaken at the Centre for Executive Education has given us a great start in our careers, and this competition is an opportunity to show to the market what we have learnt in this course, and what we can accomplish going forward”.
The Pearson Edexcel Professional Programme in Fashion Design being undertaken by the winning team at CEE is a practical-focussed qualification that can lead to university entry and membership of the United Kingdom’s prestigious Chartered Society of Designers. The programme has been designed to develop a breadth of understanding of the fashion industry and to provide a broad foundation for students from which they can determine which branch of the industry their personal talents are most suited. CEE has offered the programme for 14 years, producing a number of award winning students across International competitions including Dubai International Fashion Week, Hotel Show, Swarovski Bride Show and BurJuman Awards.
Revealing local design talent through Fashion Expose will help build Dubai’s growing international reputation as a regional and international fashion centre. Sheikh Mohammed bin Rashid Maktoum, Vice-President of the UAE and Ruler of Dubai recently signed a decree that will bring together the country’s public and private sectors to foster the growth, innovation and sustainability of the Emirate’s design and fashion industries.
Work has also started on a dedicated design quarter in the Emirate, to be known as the Dubai Design District, or D3. This new “design city” will be housed near Dubai mall, accommodating design, fashion and luxury organisations.
Mark Andrews, Regional Director of Pearson International Qualifications, says encouraging local talent through competitions such as Fashion Expose will help meet increasing demand across the region for well-trained fashion graduates.
“As the fashion industry grows in Dubai and across the region it is important that educational institutions are providing qualifications that give graduates the skills necessary to succeed in this burgeoning industry. The Pearson-Edexcel Professional Programme in Fashion Design helps prepare learners for a variety of careers in fashion, and gives learners the capabilities needed to thrive in the world of work – whether it is in fashion or any other industry”.