Mohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, has re-launched its website to reflect its growing status as a knowledge repository for the UAE government and society.
Integrating the school’s renewed approach to its educational programs, the portal is in line with MBSRG’s aim to attract and retain new and existing users from the private and public sector domains, as well as the wider regional academic landscape.
The new website will help reinforce the strategic vision and new branding for MBRSG. It will also enable easy access to information and facilitate two-way communication with audiences via computers and smart devices. Content on the new website is available in both English and Arabic.
Dr Ali Sebaa Al Marri, Executive President, Mohammed Bin Rashid School of Government, said: “Communication has rapidly evolved in the past few years into being more interactive and audiences now tune into multiple channels depending on their preferences. Our new integrated, two-way approach addresses these changing trends. We are keen to engage with our stakeholders on a deeper level and are confident that the new website, coupled with our social media platforms, will allow us to strengthen our communication with them.”
A news section has been added to keep web users updated with the latest relevant stories. The portal facilitates content and image sharing via social media and reciprocally hosts feeds from similar networking platforms.
Mohammed Al Khatib, Director of Corporate Communication at MBRSG, said: “This is a translation of our strategic goals of increasing our outreach and engaging various demographic groups in a smart knowledge transfer medium. We have further plans to focus on social media and applications of smart government, smart education and knowledge.
“Our website is no longer simply an information tool. We have moved away from a strictly information disseminating model to an interactive one seeking to maximize stakeholder engagement across all cross-sections.”
Salha Bu-Kattara, E- Marketing and Communication Manager at MBRSG, said: “The new portal focuses on appealing to the visitor’s sensibilities and ensures interactivity through sharing and transferring knowledge and adding value to research and public performance.”
“In addition to the website, MBRSG is active on Facebook, Twitter, LinkedIn, YouTube and Instagram. The school also releases regular podcasts, offering audiences constant and convenient access to lectures, debates and seminars”, Bu-Kattara added.
The Mohammed Bin Rashid School of Government is committed to promoting good governance through enhancing the region’s capacity for effective public policy. The school uses a four-pronged approach that includes applied research in public policy and management, academic programs in public policy and administration, executive educations programs and knowledge forums for scholars and policy makers.
The new MBRSG website can be access on www.mbrsg.ae
For more information contact:
Heba Shaaban | Acting Publications and Outreach Manager
Mohammed Bin Rashid School of Government
Tel: +971 4 317 5544
Mob: +0971 50 465 9554
Fax: +971 4 329 329 1
Tel: +9714 3613572
Fax: +9714 388 8001
E-mail: [email protected]