NAJAH 95% sold-out as industry sets eye on UAE’s $1.9bn education market
08/09/2014 2:40 pm EDT

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NAJAH, the country’s leading higher education and career exhibition, has witnessed 95% of its floor space sold two month out from the event.

Mirroring this, recent findings from US-based strategic advisory ?rm, The Parthenon Group, put the value of the K-12 education market in the UAE at $1.9bn with Dubai having the fastest-growing enrolment in private international schools of any major city in the world.

NAJAH, which takes place from 28 to 30 October at Abu Dhabi National Exhibition Centre, has seen increased interest from international institutions, with Enterprise Ireland, Leeds Metropolitan University and Italy’s Laureate Design Universities among others all taking part this year.

Khurram Saeed, NAJAH Exhibition Director, said: “To have 95% of the floor space sold two months prior to the event is a barometer of the interest the industry, not only locally but internationally, has in the burgeoning UAE education sector.”

“We are also extremely excited about the amount of new international exhibitors who are signing up to participate this year. The UAE is seen as one of the most attractive education destinations in the world for students seeking to pursue their studies abroad, and the most attractive education destination among emerging market economies. NAJAH provides a great platform for organisations to enter this dynamic market and capitalise on the growing education sector.” added Saeed.

NAJAH focuses on career, training and education opportunities for school-leavers and fresh graduates who are looking at their future career direction and educational goals.

A new feature edition for this year’s edition is a partnership to host free onsite assessments with cut-e, a world leader in the design and implementation of online tests for use in recruitment, selection and development of people in the business world.

Moving away from global participation, a number of leading local institutions have signed up to take part in NAJAH this year including Abu Dhabi University, Khalifa University of Science and Technology, American University of Sharjah, Masdar Institute, American University in the Emirates, Al Ain University, Zayed University, Higher Colleges of Technology and The University of Jazeera among others.

For visitors looking at the career side of the exhibition, Abu Dhabi Tourism and Cultural Authority, Environment Agency Abu Dhabi and the Abu Dhabi Farmers Service Centre are all first time exhibitors looking to recruit fresh graduates and working professionals.

Now in its eighth year, NAJAH in 2013 attracted nearly 15,000 visitors to the show, with 91% of them being either students or fresh graduates/professionals looking for undergraduate courses or career opportunities.

Held under the patronage of His Highness Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth & Development, NAJAH is supported by the Abu Dhabi Education Council and Dubai International Academic City.

Official sponsors for the fair are GHQ Armed Forces, Etihad Airways, Abu Dhabi Tourism & Culture Authority, National Qualifications Authority, ALHOSN University, Be You International, Rabdan Academy, Emirates College of Technology and Berkeley Middle East.

Josse Dulka
Public Relations Manager
Tel (Dir): + 971 (0) 4 407 2753
Mobile: +971 50 654 0229
Office: + 971 (0) 336 5161 Ext: 2753
Fax: + 971 (0) 4 4082868

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