LinkedIn (NYSE:LNKD), the world’s largest professional network on the Internet, announced the top ten most influential brands headquartered in the UAE based on engagement among LinkedIn’s membership of 313 million professionals.
The new ranking follows the announcement of LinkedIn’s Content Marketing Score earlier in the year, an data-driven resource giving brands insights into the engagement with paid and organic content on the platform, including Groups, Company Updates, employee posts, Sponsored Updates, and Influencer posts.
Elizabeth Selby, Head of Social Media of Etihad Airways commented, “We’re delighted to be recognised as the most influential brand in the region. LinkedIn provides us with a unique platform to engage business travellers and relevant decision makers. This ranking follows a number of very successful campaigns we’ve run on the platform, taking our number of followers above 120,000.”
Jacob Thomas, Head, LinkedIn Marketing Solutions, MENA, said” “While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success. The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE.”
The UAE rankings illustrate the varied and vibrant nature of business in the region, including two airlines, two telecom operators, two property and real estate companies, and other significantly consumer-facing brands such as a hospitality group, a bank, a healthcare specialist, and a consumer product company.
LinkedIn offers brands the ability to effectively engage their target audiences through a range of advertising and marketing products, including display advertising, Company Pages, on-platform messaging (InMails), and content marketing through Sponsored Updates.