In a move to further enhance social interaction with its customers, DHA launched its official BBM Channel on BBM, a leading mobile messaging platform.
Every day, the DHA BBM Channel will bring the most important DHA related news and events to BBM users across BlackBerry, Android™ and iPhone smartphones in real time.
Users can also react and post comments on DHA’s BBM channel.
Ghanim Lootah, Director of Institutional Marketing and Communications at the DHA, said: ” Our presence on BBM is in line with our strategy to offer latest news and content, in the right place, at the right time. With this launch DHA can now reach an audience of more than 85 million active BBM users per month and this includes Android and iPhone devices users.”
He said the DHA has been keen on ensuring effective communication with its customers in real time through social media. DHA engages with its customers through Facebook, Twitter and Instagram.
In fact, every Thursday for over a year, DHA hosts a Twitter Clinic known as #smart_clinic, which is a two-hour live clinic that hosts DHA health professionals who disseminate vital health and wellbeing tips and information to its Twitter Followers.
Now, with the introduction of the DHA BBM channel, customers will be able to access the latest features available through this platform. Lootah said: ” Customers will be able to comment on posts within the channel, chat with the channel owner when the owner is available for chats, and invite their BBM contacts to a the DHA channel.”
He added that customers will receive notifications whenever something new is posted or when someone has replied to or liked one of the customer’s comments.
To download the channel, you can install the blackberry app, create an account, invite friends and then go onto the list option, where you will see channel. Then you can search for Dubai Health Authority and add channel.