Bahrain Exhibition and Convention Authority (BECA) confirms the partnership of Fitness First Middle East in the 4th Health and Wellness Expo 2014. The Health and Wellness Expo 2014 organized by BECA, is planned to be held at the Bahrain International Exhibition and Convention Centre from the 15th – 17th of April 2014.
This year, the Authority has signed a partnership with Fitness First Middle East who will exhibit in the expo for the second year running and will brand the live stage area, where there will be fitness and wellness demonstrations throughout the 3 day event.
The Health and Wellness Expo aims to promote well-being and holistic lifestyle practices that will make a positive difference in one’s day-to-day living thus increasing awareness on how to live a good and healthy life.
Since health and wellness is increasingly becoming important, this year’s show will see live fitness shows, relaxation methods demonstrated on a special stage and various demos from local salons. Visitors can have health checks and tests, obtain lots of information on how to maintain a healthier lifestyle and gain discounts on gym memberships and vouchers for free trials.
Fitness First Middle East is a franchise owned and operated under license by Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. They have over 70,000 members in 54 clubs in 42 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait. They offer world class facilities including best in-class equipment, dedicated free weights areas, internationally accredited fitness professionals, free group exercise classes and multiple membership privileges as well as the latest innovation in the fitness industry.
The Health and Wellness Expo 2014, which will be opened along with the Food and Hospitality Expo 2014, has the support of Bahrain’s Ministry of Health, Ministry of Industry & Commerce, Bahrain Chamber of Commerce & Industry with Tamkeen as the strategic partner.
Khawla Othman Al zayani
Senior Media Specialist
Ministry of Commerce – Government of Bahrain
Tel: +973 17-568099