The nationwide campaign to help people keep their skin healthy by testing their skincare condition at Medicine Shoppe Pharmacies has generated an overwhelming response during Eid Al Fitr holidays.
The campaign was conducted jointly by Al Hikma, the Dubai-based company specializing in promoting premium skincare solutions and health products, and Medicine Shoppe pharmacies.
The ‘Have Healthy Skin during Ramadan’ campaign was a call to action for people across the UAE. The educational part of this campaign was run by pharmacists who conducted tests to refer people with serious skin damage to see specialist doctors.
“We are delighted to co-host this campaign with Medicine Shoppe pharmacies which is a leading pharmacy chain in the UAE,” said Dr Ali. F. Abdulqader, Managing Director, Al Hikma FZCO.
“We aimed to help people to pay extra attention to skincare during Ramadan, especially since it coincided with summer when temperatures are extreme, which damage sensitive skin of some people vulnerable to such high temperatures and heat,” he added.
He explained, “There is a strong beauty culture prevailing in the UAE. The campaign has focused on health and nutrition products and non-perfumed skincare during Ramadan, and skincare and beauty during Eid. The campaign also offered raffle coupons, scratch-and-win campaign with instant prizes and a grand draw.”
Ratiba Ayad, Brand Manager, Al Hikma, added, “The climatic factors in the UAE in summer demand extra attention to skincare through specialized products. This prompted us to join hands with Medicine Shoppe pharmacies, as part of our corporate social responsibility to give something back to the community. Our customers have welcomed this move and they have visited Medicine Shoppe pharmacies to benefit from our products.”