With the start of the New Year, Muscat Eye Laser Center has launched its Arabic website in addition to the existing English one. The interactive new website is on lines/ the latest addition to of its new brand identity initiated in the last quarter of 2013 that reiterates its positioning line, ‘Life enhancing eye care’.
While on one hand, the new website is primed to communicate Muscat Eye Laser Center’s value proposition of aligning the newest technologies with the finest eye care standards, on the other, it provides details of staff, treatments and services. Those interested in more details can scroll to specialist services and look up the service they are interested in. Additionally, there is a Frequently Asked Questions section that more or less clears up initial common concerns that clients may have. All this is in now available in Arabic as well so that Oman’s residents can absorb knowledge in the language they are comfortable in so there is minimum loss of information.
“The underlined need to develop an Arabic website was to get closer to the local Omani population, raising their comfort levels. On a larger scale, it helps to reach out and reinforce its presence in the Middle East zone/ other Arabic-speaking countries,” commented Sameer Al Awam, CEO of Muscat Eye Laser Center. The bi-lingual customer service staff further reiterates the Center’s commitment to ensuring the maximum comfort of its clients.
Dr Maria Clara Arbelaez, co-founder of Muscat Eye Laser Center stated, “At a day and age when electronic media is taking the lead in communication, the Center has taken all steps to keep pace with the latest developments. In today’s world websites are very usually the first point of contact and the first impression a potential client will have of a company. We hope to provide absolute clarity in terms of updated information through this interface, prior to a face to face consultation which will help customers make an informed decision regarding their eye care.”