Arab-Brazilian Chamber of Commerce explores business opportunities between Arab nations and Brazil at Dubai forum
25/11/2013 8:55 am EDT


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The Arab-Brazilian Chamber of Commerce (ABCC) emphasized on the importance of Brazil as a strategic trade partner for the Middle East at the “Partner With Brazil – Trade and Investment Opportunities” forum held today (Sunday, November 24, 2013) at The H Hotel in Dubai. The special meeting offered an ideal platform for businesses and companies from the Middle East and Brazil to come together to discuss new possibilities for promoting mutual business growth, exploring fresh trade opportunities, and establishing strategic alliances.

Discussions at the one-day forum are of special significance in light of the fact that Brazil has always shared very cordial business relations with the Arab World. Dr. Michel Alaby, Secretary General and CEO of ABCC, gave an insight on the country through the topic ‘Why Brazil’ while Sidney Alves Costa, Managing Director of Apex Brazil Middle East, the Brazilian Trade and Investment Promotion Agency discussed ‘Exploring Opportunities through the FIFA and the Olympics’. Other key topics discussed were ‘Investment Climate in Brazil,’ ‘Opportunities in the Construction Sector,’ and ‘How to Set up Business in Brazil.’

Dr. Michel Alaby, said, “Brazil and the Arab nations have shared strong business relations which have grown over the years, as reflected by their constantly increasing volume of trade year after year. Forums such as this offer opportunities for both parties to come closer to discuss possibilities for further expansion in investment and trade activities. ABCC has always played a crucial role in bringing Arab countries closer to Brazil and will continue to encourage multilateral talks that will further boost economic and tourist activities between both parties.”

In 2012, the trade flow between Brazil and the region touched $26bn, an increase of 3.26% from the previous year. The South American country imported $11.10bn worth of goods from the Arab countries, while export comprised $14.83bn. The figures for first half of this year indicate the export of goods from Brazil to Middle East crossed $6.56bn. There was a surge of 117.68% in the volume of iron and steel products, inorganic chemicals and rare earth materials from $19.71m in 2012 to $42.9m in 2013.

Marcelo Sallum, President, ABCC, said, “Even though Brazil and the Arab countries are traditional trade partners, there is still a lot of potential that needs to be explored in sectors such as tourism, finance and investment, infrastructure and healthcare. Through this forum, we have reached out to investors and decision makers in the Arab region to disseminate more information about our country which will definitely help them set up fresh business relations with Brazil with great ease.”

The Arab Brazilian Chamber of Commerce together with Apex-Brasil have sponsored five Brazilian companies to participate at the 2013 Big 5 International Building & Construction Show that will open tomorrow (Monday, November 25, 2013) at the Dubai International Convention and Exhibition Centre. Ceramic facing manufacturer Itagres; Tramontina, a producer of stainless steel stinks and basins; Paints and varnish company Universo Tintas; and PBA Stones and Pettrus Mineração, both manufacturers of ornamental rocks, will display their products at an exhibition space spread over 126 sqm.

ABCC will be exhibiting at R121 and R131 of the venue’s Zabeel Hall. The Chamber has participated at last 10 editions of the Big 5 and has introduced more than 100 Brazilian companies to the Arab market.

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