Culligan launches new website for Middle East
29/05/2014 3:19 pm EDT


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Culligan, a leading global innovator of advanced water treatment solutions for more than 75 years, introduces a new website, www.culligan.ae, designed to inform businesses in the commercial and industrial sector about its total water solutions for the Middle East market.

The new site showcases Culligan Middle East’s comprehensive array of water treatment technologies and services and presents the information in an interactive, easy to navigate format that focuses on common types of water problems and the best approaches for solving them.

A special drop down menu provides industry-specific information about solutions for businesses and commercial enterprises, utilizing an illustrative approach to present typical real-life examples. For example, Culligan’s solutions for hotels are highlighted in a clickable graphic that illustrates common applications such as boilers, cooling water systems, restaurants, rooms and swimming pools. Other highlighted market segments include industry, municipal, healthcare, food service, marine and cruise ships, swimming pools and spas, and drinking water for businesses. The website also features a comprehensive directory of Culligan’s water treatment products for industrial, commercial, medical and municipal applications.

“We are delighted to announce the launch of the new Culligan Middle East website,” said Simon Boyd, General Manager of Culligan Middle East FZE. “Our goal is to create a site that reflects the holistic approach we take to water treatment for our customers in the Gulf. We believe in a total water solutions concept in which we work closely with our customers at the outset to find the ideal solution for their water usage needs, incorporating Culligan’s water treatment technologies, specifically tailored Culligan chemical programs, and on-the-ground service and maintenance,” he added.

Established in Dubai more than 20 years ago, Culligan Middle East has grown to be one of the largest and most diverse water treatment companies in the Gulf, serving the region through operations in Dubai, Abu Dhabi, Sharjah and Qatar. Its customers include many of the region’s premier hotels, food service and industrial operations. Earlier this year, the company opened a10,000 square meter manufacturing facility in Dubai’s Technopark that includes facilities for equipment fabrication, chemical blending and water bottling. It also houses the company’s sales and service center.

Culligan’s water treatment solutions integrate modular equipment systems, an extensive range of specialty chemicals – blended locally at the Technopark facility, and service programs to offer a total water management package to the residential market, commerce and industry.

“Culligan is an established name in the Gulf. Last year, we celebrated our 20th year in the region. With our newly opened Technopark production facility and this new website, we want to show the market that we are committed to the region and are investing to be successful here for the next 20 years and beyond,” Boyd noted.

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