Following the prominent Superbrand status recognition Belhasa Group received in 2012 for Emirates Driving Institute (EDI) – UAE’s oldest and largest driving school- ; the leading group was recognized yet again this year for their achievement in the hospitality sector.
800PIZZA Co. LLC, a Subsidiary of Belhasa hospitality, was recognized and awarded as one of the top brands in UAE for 2014 during the Superbrands tribute event that took place at the Intercontinental Hotel in Dubai Festival City on June 18th 2014.
The event is an annual event during which Superbrands honors the UAE’s strongest brands. This year’s event witnessed the unveiling of the tenth edition of the much coveted coffee-table style Superbrands book, which included a two-page profile of each of the Superbrands.
The nomination came after a rigorous selection criteria, set by the Superbrands Council – the independent authority and arbiter of branding- . Over 3,000 professionals were invited to vote for candidate brands. More than 1,642 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.
After receiving the trophy; Mr. Alessandro D’Ubaldo, founder and General Manager, 800 PIZZA, commented on the company’s new Superbrands status by saying: “To see 800PIZZA recognized and awarded the ‘Superbrands’ status is a significant achievement for us. It highlights the success of the brand even though it is still relatively new in the UAE market. Being recognized as one of the top brands alongside very famous international and local brands makes us proud and more determined to grow further and only deliver the best quality and service to our customers.”