On Thursday May 22nd, 800PIZZA opened its 6th branch in the Arabian Center Mall in Mirdif, Dubai. The new branch is conveniently located on the first level within the food court and will cater for both dine-in and home delivery to the areas of Al Khawaneej 1, Muhaisnah 1, Al Mizhar 1&2, and Uptown Mirdif with its delivery services expecting to reach Al-Rashidiya area.
The idea of 800PIZZA came to life in 2006 by Mr. Alessandro D’Ubaldo, an Italian expatriate who had resided in Dubai since 1999. It was mainly due to his passion for the traditional wood-fired baking and his belief that customers would appreciate the “taste of Italy” coming all the way to Dubai. A year later in March 8th, 2007, the first Pizzeria branch opened its doors in Al Barsha area. The small outlet was mainly catering for home delivery orders, hence the company’s catchy name; 800PIZZA (corresponding to the number to dial for home delivery 800-74992 (PIZZA))
In 2010, 800PIZZA joined hands with Belhasa Hospitality resulting in a strong growth of its business. By October 2012, the restaurant had spread all over the city with additional four branches in Dubai Marina, Downtown Dubai, Motor City, and Ibn Battuta Mall.
800PIZZA is considered one of the most successful authentic Italian pizzeria chain in the UAE nowadays and the very first to bring the art of traditional wood-fired baking to Dubai in 2007. As of Today, 800PIZZA is one of the very few if not the only company in Dubai to maintain a 100% wood-fired baking policy.
Demand for hearty wood-fired pizzas as part of a lighter and healthier choice (as opposed to pan fried pizza) continues as consumers become aware that in a traditional and authentic Italian meal, health and nutrition are within its fresh and natural ingredients.
800PIZZA holds pride in serving authentic Italian dishes that have not been influenced or modified in spite of the global consumerism trend that is dominant nowadays, thus maintaining their flavor and healthy nature making them true to the Italian culinary heritage.