AJM Kooheji Group was on a winning spree at the coveted Middle East Retail Academy (MERA) awards at the ‘MERA: 2014 Awards’ Gala Dinner held in Abu Dhabi in conjunction with DISTREE Middle East Events.
The MERA awards are one of the most prestigious awards for the IT and mobile Industry. The event is conducted by the prestigious committee of DISTREE Middle East on a yearly basis and attracts manufacturers, power retailers, hypermarkets and distributors from every corner of the Middle East.
The participants of this event are companies that are renowned in the GCC and are innovative in their business approach. This year the ME Retail Awards was conducted in Abu Dhabi. AJM Kooheji Group was a final nominee in the category for ‘Product Launch of the Year – 2013′.
The distinguished Jury of the ME Retail Awards 2014 took into consideration the highly innovative techniques through which AJM Kooheji Group highlighted the products of X-mini speakers in the Kingdom of Bahrain and bestowed the award of ‘Product Launch of the Year – 2013′.
AJM Kooheji Group received this award for launching and displaying the X-mini in an experience zone format. These experience zones were fabricated and installed at various retail locations all over Bahrain. The team also gave away X-mini products to the media for Tech reviews. These tech reviews generated huge brand awareness and interest for this unique product.
On inquiring why this group intends to participate in Distree the answer was prompt & given without any hesitation. “Distree is the highly recognized event in the Electronic & IT Business Sector across the globe. We consider ourselves very fortunate to be a part of this event, especially the DISTREE Middle East. The intension this year for our group’s participation is to associate with more brands & increase our portfolio of globally recognized international brands.” The participation in Distree is also considered as a booster in the Mission 2020 project. “We at AJM Kooheji Group have a mission in mind which is to grow into a large IT Business powerhouse by the year 2020,” said Mr Ali Akbar Mohamed Akbar Khan, Division Head – IT, AJM Kooheji Group.
He added, “We are constantly on the lookout for new product lines, new brands and other opportunities which will increase our distributorship and enhance our business in Bahrain and the MENA region.”
There were many other launches that stood competition to AJM Kooheji Group in this category but the way the X-mini was promoted and launched in Bahrain by AJM Kooheji Group was truly unique and innovative. “This award means a lot to us, mainly because this is the first time that a Company from Bahrain has won this prestigious award,” said Mr Sanjeev Awasthi, COO, AJM Kooheji Group.
For more info please contact:
Ali Mohd Akbar Khan
Div. Head – IT
A.J.M. Kooheji Group B.S.C (c)
Mob: +97339972907/ 33990786