Al Jothen (Part of Madi International Group) –The Middle East’s leading salon and beauty centers supplies with well reputable professional beauty brands, launched the world’s premium German hair care brand, Goldwell in Kuwait. The launching took place on the 15th of June, 2014 at Crown Plaza Hotel /Al Barakah Ballroom and was well attended by top media, salon owners, the Lebanese and German Ambassadors in Kuwait, beauty icons and social ambassadors.
Goldwell’s inspired solutions to day-to-day hairdressing salon concerns as well as their exceptional product technology have consequently turned the industry upside down, revolutionized the market and gained Goldwell the international domination and recognition in the world of hairdressing.
For more than 60 years, Goldwell is the exclusive partner for worldwide hairdressers and today, Goldwell products are available all over the globe and nothing stands in the way of the brand’s global expansion. In order to meet an advanced training requirements of top hair specialists, Goldwell had established training centers in Germany & Europe; a network that continuously brings Goldwell closer to its clients at all times.
Goldwell’s superior and innovative products for all hair types and hair needs have gained the brand an international recognition of high end salon professional profiles. Ranging from very advanced coloring systems, hair-care products, customizable kerasilk treatments, styling to perm products for men and women, Goldwell’s exclusive and innovative depot can coloration technique will set a benchmark in the world of hair dressing and will certainly add to the profile of high-end Salon Professional hair-care services.
Mr. Abdul Majid Madi, CEO of Al Jothen, said, “The launching of Goldwell in Kuwait comes amongst wide emphasis on the Kuwaiti Market. The beauty sector in general and the hair sector in specific are witnessing ongoing growth as Kuwaiti women are steadily searching for the most convenient hair products in professional salons, also for their personal care at home. In response to this, Al Jothen (Part of Madi International Group in the Middle East) proudly brought Goldwell, the premium German hair care brand to Kuwait and the rest of the middle east in which case Al Jothen expresses its full confidence in Goldwell being the most premium hair care brand on the market that of which will definitely add to the profile of high-end Salon Professional hair-care services and will delight all those ladies who want fabulous hair at all times.”
Mr. Madi added, “Goldwell is known for its innovative, contemporary, and professional hair care products which encompass a wide range of coloring, smoothing, texturizing and many other lines similar to nothing you’ve seen before. Goldwell is only found in top salons and that is basically why we call it a TOP Salon Exclusive hair care brand.”
As part of Al Jothen’s plan in responding to market needs, Goldwell has been launched in Kuwait and is now added to the wide array of brands which Al Jothen has launched in the past few years such as LCN – Europe’s number 1 nail care brand, MAVALA, THALGO, NASHI Argan, and many many more to mention. In addition to Kuwait and UAE, The series of Goldwell launch events will continue to cover the whole of Qatar, Saudi Arabia, Oman, Bahrain and Lebanon.
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Shadi Abou Assi
Into All Marketing Solutions
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