aswaaq, a responsible local retailer and one of the subsidiaries to the Investment Corporation of Dubai (ICD), the investment arm of Dubai Government, has a huge record of accomplishments in all areas. It is particularly commended for its service in food quality and safety, which has enabled the company to win multiple local and global awards and accreditations such as the Hazard Analysis and Critical Control Points, known as HACCP.
aswaaq has also won the 2013 Dubai Quality Appreciation Award, which is a milestone for the company. This honour was achieved as a result of the company’s commitment to best practices in its field of work and the adoption of effective work approaches and advanced methodology. aswaaq has been working in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to build a smart city that provides outstanding services to satisfy all people living in the Emirate.
As a result of winning the Award, aswaaq participated in the Share Best Practice Conference, which is held annually to showcase and promote the practices of the winners in each of the Dubai Quality Appreciation Award, the Dubai Human Development Award and the Dubai Service Excellence Scheme. The conference was an important opportunity for aswaaq to demonstrate to valued industry insiders the best practices it currently engages in within its field of work, and its organisational qualities, especially in the area of loss prevention and control.
Furthermore, aswaaq has acquired a much sought after global accreditation, the Occupational Health and Safety Management System (OHSAS 18001:2007). This accreditation includes a set of guidelines, which when adhered to; enable aswaaq to monitor the quality of an enterprise with regard to managing health and safety standards. The OHSAS accreditation ensures that aswaaq is producing a work environment free of occupational risks, and helps to reduce the level of risk exposure for employees to a bare minimum.
Yousuf Sharaf, CEO of aswaaq emphasised that the company pays great heed to quality and excellence and places them as its top priority. The company also considers customer service as number one on its agenda. Such consideration is apparent in supermarket branches of aswaaq, which applies the HACCP system to guarantee food safety and reduce risks, which may affect food products, especially during handling, storage, preparation and distribution.
Sharaf added that the main objectives of the HACCP system are to focus on compliance with the applicable regulations and to ensure the enforcement of health and safety of customers. This is achieved via adherence to the highest standards of hygiene, and raising awareness of health and safety and quality through the effective management of policies and procedures.
Affan Al-Khoori, COO of aswaaq likewise confirmed that the company has received numerous awards and accreditations from international and local bodies in the areas of Food Safety & Quality, Environmental Conservation and Best Practices, such as ISO 9001:2008.
The ISO 9001 is an internationally recognised standard for quality management systems. It acknowledges that aswaaq has met the needs of both customers and suppliers. The performance of aswaaq has also demonstrated consistent improvement in operations management. This proves the ability of the company to continually secure products and services conforming to the applicable legal and regulatory requirements.
The company has also won the ISO 14001:2004 certificate – an internationally recognised standard for Environmental Management System (EMS), which defines processes, which are to be monitored in order to achieve satisfactory environmental performance. aswaaq conducts detailed assessments of environmental risks in order to determine daily activities, which may have significant environmental impacts. The company has implemented monitoring systems in order to reduce environmental impacts and control them scientifically.
Al-Khoori added that aswaaq has also received the Dubai Municipality Food Safety Award for the category of Departmental Store. This achievement was acquired when the Mirdif branch won the Best Supermarket for Best Practices award in the field of Food Safety. This was based on an evaluation conducted by the Food Control Department at Dubai Municipality.
aswaaq also acquired the Dubai Municipality Award for Best Client for the category of Internal Training in Food Safety conducted for their employees, which are approved by the Dubai Municipality. aswaaq was also awarded the 2013 Certificate of Excellence in Training by Highfield Awarding Body for Compliance.
aswaaq pays great attention to its internal operational processes and value its employees highly, considering them pillars of its success. These elements were a big part of the company’s successful qualification for the 2013 Best Employer Award. aswaaq ranked second within the UAE, and twelfth within the Middle East, according to the evaluation conducted by Aon Hewitt.
aswaaq offers a unique shopping experience, recognised and acclaimed for its high-quality fresh products which are available at all times, and for the fast, effective and friendly service provided by its outstanding team.
aswaaq is proud of its values and consider it as a foundation for its trading. It respects the freedom of choice of its customers. In addition, the company supports the SME members as part of its corporate social responsibility, which provide increased opportunities for UAE nationals to work within their projects and occupy major positions, and thus allocate a percentage of profits to community service.