Bahrain Duty Free has launched it’s latest promotional campaign which is entitled “Dream Castle”.
The campaign will run for four months in its retail outlets located at the Bahrain International Airport Departure and Arrivals halls.
Customers will gain one entry for every Bahraini Dinars 50 spent in the stores and will have an opportunity to instantly win one of 150 prizes totaling to $100,000 in Bahrain Duty Free shopping sprees.
The centerpiece of this promotion is replica of a Castle where customers will be welcomed by a highly trained promotional team and will have an opportunity to unlock the door. All customers who manage to open the door will be guaranteed winners. As customers obtain one cards for every fifty dinars spent the campaign is aimed at encouraging customers to upsell and increase Average Transaction Value.
Head of Human Resources and Marketing Mr. Bassam Al Wardi said: “This campaign gives Bahrain Duty Free customers a great opportunity to share 150 prizes totaling $100,000. Bahrain Duty Free strive to ensure that we offer our customers fun and attractive promotional activities in our store and I believe this campaign achieves this. This is our way of thanking our customers for choosing to shop with us and showing our gratitude towards them.
“Over the coming months, the Kingdom of Bahrain is hosting a number of world class events; and it was with this in mind that we developed what we believe is a world beating concept. We believe that this campaign will continue to ensure that passengers travelling through Bahrain International Airport continue to experience not only the excellent levels of Bahraini hospitality and service offered by our team; but also the highest levels of excellence in our promotions. This is especially important for us; and the reason for our continued drive towards fun and innovative campaigns.”