Dashing Nails is one of Abu Dhabi’s leading beauty and hair salons. With 3 locations around the UAE capital, the brand is not only expanding to Dubai but also injecting their already established concept with elegant rebranding.
Soon to become ‘BeDashing’ the sophisticated new look will adjust and transform the perception of the brand. Moving forward with the current climate of the beauty industry in the region, the Dashing International Group will be restyling with class and sophistication ahead of aggressive expansion plans within the region.
Noor Al Tamimi comments on the rebranding initiative: “We are delighted to be re-igniting our beauty brand with a fresh perspective. We are no longer purely Dashing Nails, our Dashing philosophy is to be experienced from head to toe. Furthermore this new branding is in line with our vigorous expansion plan, we have a lot of exciting openings coming up including our first branch in Dubai. This is a really exciting time for us, a pivotal rebranding exercise ahead of a very productive and gratifying couple of years ahead. ”
Noor Al Tamimi founded Dashing International Group in 2008, having opened the first Dashing Nails branch in Delma Street the concept rapidly developed a strong appreciation amongst guests. Following the resounding success of the first location, Noor saw the natural progression to launch further salons around the city. The latest is located in Khalifa City, a stunning villa that welcomes guests to engage in an all-encompassing beauty experience.
BeDashing is for the modern woman, a lady with class but without the luxury of time for a conventional day spa. BeDashing offers a refined head to toe experience with impeccable attention to detail. Highly trained technicians who undergo an intensive training regime to provide an outstanding level of superior service conduct stringent hygiene levels. This optimum level of polished service is a fundamental element recognized amongst guests, and is one of the main components that have led to a loyal following of nearly 30,000 clients.
Given the tough competition in the region amongst beauty salons, BeDashing offers an all around experience like no other, allowing guests to receive perfection from head to toe. The smart rebranding further illustrates the class and outstanding service seen within each of the BeDashing venues.
The elegant re-branding, set to launch in August 2014, will springboard an already established concept to the next level and highlight the venues as all around beauty destinations ahead of their expansion to Dubai. Soon to become the most desired salon in the region!
COPIA Communications | Luxury Lifestyle
Amy Denny, Email: [email protected]
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