The Brazilian Trade and Investment Promotion Agency (Apex-Brasil), an organization that promotes Brazilian products and services abroad, received an overwhelming response from trade visitors visiting the Brazilian pavilion during Gulfood 2014, the world’s biggest annual food and hospitality show, taking place from February 23 to 27, 2014 at the Dubai World Trade Center (DWTC).
Visitors were very enthusiastic about the Brazilian food and beverage sectors, indicating a scope for further growth in already flourishing bilateral trade between the Arab region and Brazil.
The Business Director of Apex-Brasil, Ricardo Santana, said: “We are delighted that we supported 77 Brazilian companies to participate in Gulfood 2014, as they have received an enormous response that has surpassed our expectation. With the growing demand among end-users for more Brazilian food products and beverages, the event is a vital gateway for the regional traders to interact and seal trade deals with Brazilian companies. We are confident to sign more deals at the event to exceed last year’s $150 million figure.”
The Brazilian pavilion, spread across 711 square meters of area, is located at Hall 3, Stand 350. It also has a mezzanine space spanning 311 square meters allocated for networking and product sampling. Brazilian chefs will give live demonstration of their recipes using Brazilian products during the show. Brazil is the Platinum Sponsor of Gulfood 2014.