Premium Argentinean luxury wear, Cardon, inaugurated its first exclusive store in the Middle East, bringing Argentine style, class, and fine quality to the coast of the Persian Gulf.
The prestigious red carpet event was held on May 26 at Cardon – Lagoona Mall, located in Doha’s affluent West Bay Residential Lagoon. The mall, an oasis of exclusivity and enchantment dedicated to luxury and style with its picture-perfect surroundings and broad base clientele, makes the bay animpeccable location for the new establishment.
Cardon celebrated its Doha grand opening alongside her Excellency, the Ambassador of the Republic of Argentina, Rossana Cecilia Surballe, Cardon’s Founder and Chairman Gabo Nazar, and Partner and Vice President Marcelo Chalub.
“Organizing such a high-status event was a privilege. Our aim is to create brand awareness and demonstrate Cardon’s quintessence through Argentine spirit and traditions,” commented Ara Artin, Azadea Qatar Country Manager. Tango dancers, and a traditional band entertained both guests and passers-by alike and created an authentic Argentine ambience. Prestigious Argentinean food and canapés was served whereby presentations, a trunk show, and displays portrayed the brand’s true essence.
“Cardon tries to uphold its vision to be the first Argentine Traditional Label through their high commitment to all suppliers, clients, business partners, and communities; by portraying trust and warmness; and by delivering good quality,” added Cardon Vice President, Marcelo Chalhub.
Cardon has seen rapid success with over 100 retail stores. The chain of exclusive stores, inspired in Argentine heritage and grounded in the immensity of local traditions, is a leader in design high quality closing, leather accessories, and home furnishing. The company builds its brand equity through world-class retail presentation, excellent products, brand building programs, and creativity that fuses international trends with Argentine culture. Each collection is designed with a distinct touch.
Each color, texture, handicraft, fragrance, and concept is inspired and designed to portray exquisite style, class, and premium lifestyle. Cardon, thereby, consolidates its presence by opening this new store, which is set to portray and invite one to get to know this world of tradition and heritage.
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