Casio announces GCC debut of G-Shock GBA-400 music watch
11/11/2014 11:22 am EDT


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Casio Middle East announced the regional release of the latest addition to the G-SHOCK line of shock-resistant watches. The G-SHOCK GBA-400 watch offers a variety of ways to enjoy music by pairing with a smartphone, such as setting audio controls, adding live effects that simulate concert sound and identifying the names of songs from music playing nearby.

In 2012, Casio first released a G-SHOCK watch that pairs to a smartphone using Bluetooth Smart technology, notifying the wearer of incoming calls or emails.

Since then, Casio has released a variety of Bluetooth Smart enabled watches including a G-SHOCK watch that controls a music player and sports watches that display fitness data.

The new G-SHOCK GBA-400 watch supports Bluetooth Smart connectivity and offers significantly enhanced features for enjoying music when paired with G’MIX App, a new music app for smartphones that can control audio settings, add live effects that simulate concert sound, and identify the names of songs from music playing nearby and then display the song title on the digital display of the G-SHOCK watch.

Song identification can be triggered remotely by turning the rotary switch on the watch, without having to touch the smartphone. By operating the watch buttons, the user can trigger preset or customized tones on a paired smartphone-just one of the ways the watch enables users to play with sound and enjoy listening to and identifying music.

“The G-SHOCK GBA-400 is a great watch for large number of young music lovers in the GCC who feel the need to be plugged in to their favorite music at any time of the day. The GBA-400 allows them the flexibility of accessing music from their favorite playlists stored on their smartphones, that should prove to be a very popular feature,” said Tsuneo Nagai, Managing Director, Casio Middle East.

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