Over the past week, Bahrain Duty Free has seen a number of changes at its outlets in the departures area of Bahrain International Airport. It has relocated its book store, toys & electronics to a new strong footfall location that it is believed will increase penetration. These moves along with other initiatives have cleared approximately 420 sqm of retail space for a new fashion area that is scheduled to commence operations in September.
The area will be home to a number of brands including Lacoste, Hackett, Vilebrequin, Ralph Lauren, Porsche Design, Tumi, Fendi, ST Dupont, Furla, Longchamp, and Lanvin, in addition to other brands that are still under negotiations. It will also be home to a new sunglass store catering for all brands; including some brands currently not listed.
Bahrain Duty Free General Manager Fadi Allam stated “We are extremely excited about this initiatives which we believe will offer our customers new brands with the great service that Bahrain Duty Free is renowned for”.