England’s Kevin Pietersen, one of the most exciting batsmen in cricket and Brand Ambassador for Citizen watches, visited their multi brand store in Al Ghurair Centre. Pietersen, who is in Dubai for the Indian Premier League, is a key member of the Delhi Daredevils side.
Pietersen toured the showroom and viewed the newly-launched Eco-Drive Metal collection, which debuted in the Middle East along with the Indian Premier League.
Eco-Drive METAL was the first collection of light powered watches in the world to feature metal dials when it was launched back in 2001. The new collection comes in rugged to functional sporty designs and vividly coloured materials such as Black, Silver, Dark Blue, Charcoal Grey, White, Orange and Green to match the vibrant and lively ambience of IPL.
In addition to multi-hand and three-hand models that comes that incorporates the Solar Ring technology, the new collection also includes chronographs which absorb ambient light through three sub eyes using metallic dials ensuring the watch never runs out of power. Case sizes range from 42-46mm and the entire collection of Eco-Drive Metal is water resistant up to 100m
The new Eco-Drive METAL timepieces are sophisticated yet stylish and sporty, typifying the qualities embodied by Pietersen.
For more information, please contact:
Heba Al Mansoori
BIZ COM – ‘For PRoactive Communications’