Crystal Chocolatier, the Lebanese chocolate factory and shop, has extended its commerce to Qabrshmoun, Aley – Lebanon, by selling a franchise of its retail shop. The official opening of this franchise will take place in mid June 2014.
The franchise consists of selling Crystal Chocolatier’s chocolate product line as it is, like chocolate decorations for all occasions (newborn chocolate decoration, chocolate decoration for weddings …), chocolate gifts, in addition to the full occidental and oriental sweets’ product line.
In this franchise, Crystal Chocolatier gave flexibility on different aspects but set the following rules: first, a restriction on getting supplied by a third-party, which is a general franchising rule; and second, an obligation to follow the decoration set by the franchisor for the chocolate store. The chocolate factory is now supporting the new franchise by handling the full in store setting to align with the brand image. Once this franchise opens, Crystal Chocolatier will be taking in charge the shop design for the upcoming holidays like Christmas, Valentine’s Day, Easter and others. On the other hand, the chocolate factory will be supporting the franchisee mostly with the marketing and advertisement of the brand.
“We are very excited to have created this opportunity which will help us increase our sales and improve our brand image,” commented Ms. Zwainy, partner in Crystal Chocolatier. With the launching of this franchise in Aley, the expansion of Crystal Chocolatier’s brand image is expected to increase in sales by 20%. “We hope that this franchise will be the start of other opportunities, not only in Lebanon but also in the GCC region, as we are now seeking to penetrate new markets,” said Ms. Zwainy.
About Crystal Chocolatier – Crystal Chocolatier is a chocolate factory established in 1998, providing a wide variety of white, milk and dark chocolate, mixture of chocolate. Today, the factory is exporting chocolate to UAE, KSA and other GCC countries. Through a chocolate shop, Crystal Chocolatier presents a full line of chocolate production in many artistic ways: from chocolate decoration, to chocolate boxes that will make gifts more special. In addition, the chocolate shop offers occidental and oriental sweets prepared by their own experienced chefs.
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