Double recognition for Joyalukkas by Superbrand this year
23/06/2014 11:05 am EDT


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Joyalukkas, the world’s favourite jeweller has been recognised as Superbrand for the 5th time in a row and it was also adjudged ‘Brand of the Year’ by the esteemed Superbrand body at this years award ceremony. The jewellery retailer has received this recognition and status 5 years in a row starting the year 2010.

The announcement was made at the prestigious Superbrands Tribute Event, a high profile, premier marketing occasion attended by the media and peers alike. The awards were accepted by Mr. John Paul Joy Alukkas, Executive Director on behalf of the Joyalukkas Group. The brand will also once again be featured in the 2015 edition of the Superbrands UAE book.

The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each of the brands.

“Being recognised as a Superbrand for 5 years in a row plus being judged ‘Brand of the Year’ means a lot to us. Sincere thanks to the honourable judges, the esteemed Superbrand body and our valuable customers. We are thrilled to be bestowed with this double honour and pledge to relentlessly purse our single minded objective of being the ‘world’s favourite jeweller” said Mr. Joy Alukkas, Chairman & M.D., Joyalukkas Group.

Mr. John Paul Joy Alukkas, Executive Director of Joyalukkas Group said “Being a Superbrand for the 5th time and being judged ‘Brand of the Year’ is a big motivation for myself and the Joyalukkas team to continue our pursuit of delighting our valuable customers at all times with the best in choice, convenience, value, designs and service. A Big thanks to the judges, the Superbrand body and our precious customers for pushing us to strive harder and greater to be the best brand in jewellery.”

From its inception with a single jewellery showroom to its current stature of a multi-billion dollar global conglomerate with 95 jewellry showrooms world-wide, Joyalukkas has revolutionized the jewellery retail industry through innovative schemes as well as a distinct offering. In the short span of around 2 decades, Joyalukkas has transformed the way the world looks at jewellery and made itself a household name. Today the global retail chain operates across 10 countries and has a loyal customer base of over 10 million customers.

Joyalukkas has set a benchmark in jewellery, by offering customers a wide range of contemporary, ethno-contemporay and ethnic jewellery in all types of of jewellery i.e. gold, diamond, precious stone, platinum and pearl. Customers get to chose from over one million designs in branded and generic versions at Joyalukkas.

The global conglomerate, Joyalukkas’s current business interets includes Jewellery, Fashion & Silks, Money Exchange, Luxury Air Charter. Malls & Realty. The jewellery business of Joyalukkas is one of the most awarded and recognised jewellery retailing chain. Joyalukkas is also the first jeweller to be awarded the ISO 9001: 2008 and 140001:2004 certifications. Joyalukkas has been recognised under the Dubai Quality Appreciations Program for strong adherence to quality across all its departments.

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