The Dubai Lynx International Festival of Creativity is investing in all levels of industry talent with four academies that are set to happen at this year’s Festival which takes place from 9 – 12 March at the Madinat Jumeirah in Dubai.
Dubai Lynx Digital Lab powered by TBWA\RAAD DAN
The Dubai Lynx Digital Lab powered by TBWA\RAAD DAN, is a learning programme dedicated to digital enthusiasts from client organisations as well as creative agencies with three years + experience who want to better their knowledge about using digital for creative communications. This year, TBWA\RAAD DAN has partnered with highly acclaimed Hyper Island. With a focus on mobile, Hyper Island will provide a tailored version of their internationally celebrated Master Class which will be delivered over the three days. Participants will experience a fast-paced series of presentations and collaborative workshops led by DAN and Hyper Island.
“We are working with world class partners to bring something new and disruptive to Dubai Lynx. Hyper Island has been dubbed the digital Harvard by our global team and we are genuinely excited to work with these guys and bring a whole new dimension to the LAB this year. We want participants to experience less of a ‘LAB’ and more an introduction to a new way of thinking,” Reda Raad, COO TBWA\RAAD said.
“We are all about collaboration and jumped at the opportunity to work with TBWA\RAAD DAN. Participants will not only understand the power of the mobile revolution, they will also identify needs and create prototypes for new mobile solutions. They will explore new business opportunities built on the knowledge about mobile behaviour, which often challenges the way marketing and communication is executed in traditional media,” saidPer Vidar Lundberg, Global Director of Executive Education, Hyper Island.
Future Leaders of Marketing powered by Starcom MediaVest Group
Aimed at rising young marketers and brand managers, aged 30 years and under, the Future Leaders of Marketing, is a programme that focuses on the biggest challenges that young marketers and their brands are facing today. The programme will equip participants with the foundation and know-how to go back to their companies with the inspiration and knowledge to drive brand excellence and develop effective creative campaigns. Laura Krajecki, Chief Consumer Officer and EVP, Global Director Human Experience Strategy at Starcom MediaVest will tutor the academy.
“We are honoured to be partnering with the Dubai Lynx International Festival of Creativity for the second consecutive year to nurture the next-generation of marketing pioneers. At SMG, we have long believed in the power of marketing excellence; over the years, our commitment to creating cutting-edge content for our clients has cemented our reputation as an industry leader. Our sponsorship of the Future Leaders of Marketing programme further supports our vision to ‘make next now’ and invest in empowering the leaders of tomorrow, today,” said Nisha Primlani-Pugnet, Regional Director, Marketing & Communications, VivaKi.
Think Tank powered by JWT
Focused at a senior level, the Think Tank will help clients to better understand creativity and ensure that client strategies remain effective in today’s constantly evolving business environment. Twenty participants will have the opportunity to attend selected seminars and enjoy exclusive sessions with internationally-acclaimed speakers that so far include Jaime Rosado, VP Regional Creative Director of JWT Puerto Rico and John O’Keeffe, Worldwide Creative Director of WPP Global. Juan Senor, Partner at Innovation Media Consulting Group, will moderate the Think Tank which takes place across 10 & 11 March.
“Attending the Think Tank was time really well spent, hearing new ideas and approaches to issues, at times presented with a refreshing candor,” said Chris Galanto, Senior Vice President (Advertising), Emirates.
Lynx Academy in partnership with Leo Burnett
The Lynx Academy offers an exclusive learning opportunity to a group of carefully selected students. The Academy students not only benefit from the festival content but also personalised sessions, tutorials and workshops from top industry figures giving them firsthand access to expert knowledge and experience. Confirmed speakers already include Karl Salibi, Executive Regional Strategic Planning Director at Leo Burnett MENA and Leila Khauli Hanna, Marketing Management Instructor, Olayan School of Business, American University of Beirut. Students will leave with an increased knowledge of the advertising and communications sectors armed with the skills they need to embark on their careers.
“It’s essential for young talent to gain insight into our dynamic industry, in preparation for their future careers. Through the Dubai Lynx Academy we have mentored 107 promising communicators, who have experienced advertising across the board with our team. They represent the advertising industry of tomorrow, and their training now will help them to develop into robust individuals capable of connecting people and their behaviour with the human purpose of a brand,” saidRaja Trad, CEO, Leo Burnett Group MENA.