Dubai’s retailers enjoy brisk business ahead of ‘Eid in Dubai’
26/07/2014 1:50 pm EDT

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Fashion, electronics, home appliances are most popular purchases during ‘Ramadan in Dubai’
It is raining discounts in Dubai – from fashion, to electronic goods, home ware and designer apparel, resulting in the on-going ‘Ramadan in Dubai’ organized by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) witnessing another year of enthusiastic buying and selling, and malls reporting an increase in footfall.

As ‘Ramadan in Dubai’ paves the way for two eagerly anticipated mega events occurring one after another – ‘Eid in Dubai’ and Dubai Summer Surprises, retailers are going the extra mile to woo expatriates and tourist shoppers. Fashion apparel, home furnishings and electronics top the list of most popular purchases during Ramadan, as Dubai’s allure as a leading shopping destination continues to grow.

Retailers are also benefiting from the mega ‘Summer is Dubai’ promotion that is running across Ramadan in Dubai, Eid in Dubai and Dubai Summer Surprises, offering shoppers spending Dhs200 at a participating mall the opportunity to win prizes up to Dhs4 million in prizes.

The second leg of the campaign commenced on 15 July and will run until the last day of Eid. Shoppers have the chance to win prizes of up to Dhs1.5 million in cash and AED500,000 in shopping vouchers. The final leg of the campaign between 2 August and 5 September will see lucky shoppers winning 6 BMW Luxury cars and Dhs500,000 in shopping vouchers.

Meanwhile, shoppers can also avail themselves of attractive bargains and deals including discounts of up to 75 % percent offered at malls and retail outlets in Dubai.

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