Elevation Burger, the US-most innovative and first ever organic burger chain, together with its local partner, TABCo Emirates LLC, quickly met UAE’s growing demand for faster smarter casual food experiences, and launched its’ second branch at Al Ghurair Centre in Deira in less than a year, since the operation of its first store at the Latifa Towers on Sheikh Zayed Road.
The new store, is situated outside of the Mall, and was introduced to satisfy customers’ appetite for Elevation Burger in the Rigga neighborhood.
Both TABCo Emirates and Elevation Burger, eye great potential for the UAE, an observation evident in Khaled Al Dhubaib’s statement, CEO of TABCo Emirates LLC: “We are delighted to see customers pick up on the nutritional value of grass-fed beef and request burgers that are artificial hormones, antibiotics and pesticides free. More and more people understand that grass-fed organic beef means higher intakes of CLA and Omega-3 fatty acids, which are essential in preventing heart disease and cancer. And so it is only natural for us to promptly respond with a dynamic expansion plan that will satiate the taste buds of more customers in the UAE and have them enjoy our sustainably prepared refined classics.”
Elevation Burger’s expansion in the UAE will result in new locations in Jumeirah, Dubai Mall and Sharjah during 2014, and many more in the coming years. Elevation Burger serves burgers made from 100% organic grass-fed beef and freshly-cut fries cooked in Olive Oil. Not only does the burger taste great but the entire meal, made with the finest, freshest ingredients, has less fat and a fewer calorie count than similar meals in other burger chains, leaving customers feeling light and energized. All of Elevation Burger’s patties are hand-made from beef that is freshly ground by people who are well trained and care.
Al Dhubaib added: “We see Al Ghurair store as a another chance to bring our customers the food experience they deserve by offering them a pleasant atmosphere and service, as well as burgers that are above and beyond good, good for their well-being and good for our community. The restaurant’s warm and welcoming employees will provide an exceptional dining experience to health-conscious diners and die-hard burger lovers.”
The new store at Al Ghurair Centre comes with a host of unmatched advantages, among them being ample parking spaces at the shopping mall. The store, which offers an interactive customer experience, extends patio seating with a relaxing lounge-like atmosphere and fast takeaway options. Similarly to the first store, customers visiting Al Ghurair’s Elevation Burger, will be empowered to make smarter burger choices and personalize them with a wide range of toppings. From gluten free and Paleo friendly to veggie burgers and multiple beef patties, there is a burger for everyone.
Elevation Burger’s dedication to the community, is not limited to offering organic burgers in LEED certified stores, and has vigorously extended to various CSR initiatives since it opened its doors in the UAE in January 2013.
For press information contact:
Landmark PR & Event Management
Tel.: +971 4 3912546
Khaled Abou Hichme
Landmark PR & Event Management
Tel.: +971 4 3912144