The Entertainer, the Dubai-based international company renowned for its popular buy one get one free offers, has today revealed its latest figures for the state-of-the-art Entertainer App, which was launched alongside its 2014 products.
So far over 200,000 people have downloaded the Entertainer App and over 150,000 mobile offers have been redeemed. Customers have already saved over $4.5 million, recorded through the innovative Estimated Savings feature that adds up the savings made every time the App is used to redeem an offer.
As well as serving as a tool to save customers millions of dollars, the Entertainer App has also driven over $22.5 million of revenue to Entertainer merchants since January.
“We are delighted with the success of our innovative App which shows customers the unbeatable value they receive in using the Entertainer,” said Donna Benton, Founder and CEO. “Equally important, the Entertainer App also creates strong sustainable revenue for our merchant partners.”
Available as a free download across all mobile platforms, the Entertainer App allows customers to purchase mobile products which mirror the Entertainer’s printed books. To date, 13% of Entertainer customers have shifted to the mobile product globally, with Hong Kong, Singapore, Egypt, South Africa and London topping the list for the markets with the highest percentage of mobile products purchased. In the GCC, Kuwait tops the list as the most mobile market, with the UAE following in second place.
The Entertainer App can be downloaded free of charge from all major App stores (iOS, Samsung, Blackberry, Android and Windows) and is pre-loaded with three to five complimentary buy one get one offers per market, allowing customers to try out the Entertainer App experience for two weeks before purchasing a mobile product. The offers are the same as those in the printed publications, however customers with the mobile products can also access offers from new merchants added to the App throughout the year, as well as monthly member offers.
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