Malaysia’s Federal Land Development Authority (FELDA), the world’s most successful land development and resettlement agency, introduced new products at Gulfood 2014, to be marketed to major retailers in the UAE.
The products will be marketed under FELDA Best”, which was developed as the one brand to internationally market products made the FELDA settlers. The first range of products to be marketed internationally is a selection of Malaysian Traditional Frozen Food Products.
The launch was attended by Tan Sri Haji Mohd Isa Dato’ Haji Abdul Samad, the Chairman of FELDA Group and Y.Bhg. Datuk Faizoull Ahmad, Director General of FELDA. Both reiterated the importance of promoting frozen products made by SME’s in Malaysia and to meet the increased demand of Malaysian food products in the region.
The list of deliciously sweet and savoury food products available for export that will be promoted at Gulfood this year are Aloo Curry Puff, Sweet Potato Cake, Tapioca Cake, Doughnuts, Sambal Fried Bun, Red Bean Fried Bun and Aloo Fried Bun.
The officials also announced that they would be supplying three local fruits, pineapples, bananas and rock melons to local supermarkets they are currently in talks with.