The UAE based, reputed, international apparel brand, Fine Fair officially launched its 4th outlet in Oman and first in Sohar on Monday 26th May 2014. H.E. Hilal Ali Soud Al.Habsi, Wali of Sohar was the chief Guest along with Honorable Mohammed Ali AL Kushri, Director Sohar municipality Health affairs. The new outlet is located at the Hamber area in Sohar.
The 4th outlet for the fashion brand is in line with the opening of 15 outlets in Oman announced by the group. Fine Fair garment’s core business is affordable fashion clothing for the modern quality-conscious family. The company gained worldwide presence within a short period of time. Ever since its inception, Fine Fair has gained its foothold across the region by providing affordable and worthy products. The brand deals in garments for babies to mother’s garments.
With an annual business turnover of over $100m and backed by a comprehensive growth strategy, the group aims at strengthening its grip in the MENA region and further increase their store network from 40 to over a 100. The easily accessible stores across Oman have been designed with a uniform look and offer customers a wide range of designs that have been carefully crafted with high-tech production techniques.
Speaking at the launch, Mr Ismayael Rawther, CEO and Chairman of Fine Fair said, “We are one of the leading players in the apparel industry and we are on our way towards achieving our goal of launching 15 outlets across Oman. And as we inch towards our objective, it is important to look back and reflect on what was accomplished and what is still to be achieved. Today, at the onset of opening its 4th branch in Oman, we are extremely humbled. Oman is an emerging market with bright business opportunities, we are glad to have stepped forward to enter the market and cater to it with our affordable, quality products. The industries in Oman are growing at a gripping pace. The shoppers have a plethora of options to choose from as the country is gaining momentum in the textile and fashion sector too. It has witnessed a tremendous change with new technologies, innovations, management methods. We are also glad to generate employment opportunities for the locals by opening our branches in Sultanate.”
“At the core of the Fine Fair Group lie the values of indispensable trust and commitment which reinforces our cultural strength. Leveraging local talent while strengthening the communities we operate in is our practice. We will be employing sizeable manpower with varied skill sets. We will publish our requirements in the coming months for experienced managers, designers, merchandisers,” he added.
Fine Fair’s design facility is based out Florence, Italy and the group employs alumni of renowned institutes like Polimoda Fashion Design School, Florence, Italy and Birmigham City University, UK. The design cues are rendered from the four fashion capitals of the world – Paris, London, Milan and New York. Each product undergoes a stringent quality control test with as many as 52 tests to make sure the customers lay their hands only on the finest finished products. All the products are manufactured in strict compliance with international norms and standards at Fine Fair owned facilities in India, Egypt, UAE, Philippines, China and Bangladesh.