hellofood launches next generation mobile food delivery application
03/07/2014 9:18 am EDT


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hellofood becomes a truly mobile company with its revolutionarily upgraded app in a brand-new overall design. The most global online food delivery marketplace released the new generation of its mobile app, offering easy access to the menus of more than 30,000 restaurants in more than 40 countries across four continents. The remodeled version comes with an integrated online payment capability, as part of its larger goal to offer the most convenient way of ordering food. The new app is available on all major mobile platforms: iOS, Android, Windows, Nokia X and Asha.

Ralf Wenzel, Global Managing Director: “The release of our next generation app marks another milestone for foodpanda and hellofood. We have noticed the immense growth of mobile in all our markets and have used all our experience and knowledge to develop the most convenient food delivery app. The future of food ordering is mobile and we are best positioned to be the clear frontrunner.

The mobile application allows customers to see recommended local restaurants and to select from thousands of dishes for delivery and take-away. Menus come with food pictures and restaurants carry customer reviews and ratings. In addition to that, hellofood offers exclusive deals and special offers from a large variety of restaurants. Returning users can access their order history for fast and convenient re-order. Furthermore the app allows users to customize their meals just like in the restaurant by choosing, replacing or adding their toppings of choice. The app allows for paying via cash on delivery or via various integrated online payment options such as credit card payment. The fully custom-built next generation app demonstrates consistency and convenience across every step of the food ordering process. It is clear, sharp and without a doubt, more beautiful.

Edin Memisevic, Head of Mobile Application: “We have been listening to our customers’ feedback and we worked hard to meet and exceed their expectations. It was a very thought-through process of trial and error: we experimented, compared, analysed and finally we reinvented our app. I am certain our customers will be pleasantly surprised with this change. The design has been developed and adjusted in order to improve, sharpen and perfect the overall experience.”

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