Driven by its commitment to its core values, which focus on contributing to community development, Hyundai launched ‘Hyundai loves you’ campaign through GB Ghabbour Auto.
The campaign aims at integrating orphans into society. GB Ghabbour Auto branded Kidzania city with ‘Hyundai Loves You’ to emphasize to those children that they are part of the society and all Egyptians are their family.
Through GB Ghabbour Auto, Hyundai invited 1100 children to spend a day in Kidzania, an entertainment center that provides children a safe, unique, and very realistic educational environment that allows kids between the ages of 4 to 14 to play adult occupations and effectively learn skills useful for their future.
This invitation gave the children a unique experience, as it contributes to raising their awareness of the real world by learning about jobs, money, and social responsibility, and will be engraved on their minds. The children enjoyed mimicking traditionally adult activities.
This campaign comes in the framework of GB Auto new strategic plan aimed at long-term support for orphans who need continuous help from all society.
GB Auto and Hyundai believe that participating in developing the children cognitive capabilities through imagination is important to encourage their creativity.