IKEA Jordan has announced the launch of their new 2015 catalogue. The theme of the new catalogue is ‘Where every day begins and ends with even lower prices.’ The launch of the 2015 IKEA catalogue is a global event spanning 46 countries in 32 languages. Every year all IKEA fans and customers across the globe look forward to receiving the new catalogue in their homes.
In the new catalogue, IKEA Jordan has made an important effort to reduce prices. The 2015 catalogue prices will be valid for the entire catalogue year until the 2016 catalogue is launched.
The new 2015 catalogue offers individualized solutions. IKEA presents ideas to help their customers to find home furnishing solutions that match their space, their unique tastes and their individual and family activities, while staying within their budgets.
Marino Maganto, CEO of SYH Retail-IKEA said: “We believe that the everyday is the most important day of the week. The new edition of the IKEA catalogue focuses on these everyday moments. We work to create affordable home furnishing solutions that inspire a more beautiful and easier life at home. Because if everyone can make their everyday begin and end in a better way, just imagine the effect on life!”
The new 2015 catalogue is devoted to three concepts: personalization, smart space solutions and re-defining the home. With personalization IKEA is committed to providing a diverse array of home décor ideas that can be tailored to suit many lifestyles; under smart space solutions, IKEA delivers a variety of storage solutions for different rooms in the home with special attention to the most used spaces such as the bathroom and the bedroom. How everyone stores their things supports how they want to live at home – perhaps with a little more calm and a little less stress at the start and end of every day.
The hard copy of the IKEA catalogue will be distributed door- to-door across Jordan between the 1st and 27th of September. At the same time, the online catalogue will be published on the IKEA website, and the IKEA catalogue app will be available for download from the mobile app store. The printed catalogue will also be available in the store from the third week of September.
Emile Shaar, Country Manager of IKEA Jordan said: “The IKEA catalogue is the most important campaign of the year for IKEA Jordan. Each year the catalogue focuses on ‘NEW’ additions to the existing range with innovative products boasting practicality, design and affordability. This year’s cover stretches from front to back of the catalogue, from sunrise to sunset, supporting the theme of the year – ‘Where the everyday begins and ends’ – with focus on bedroom and bathroom. In IKEA Jordan we have made a huge effort to improve efficiencies so we could reduce prices even more. I want to highlight the important price reductions on bedroom storage, especially wardrobes, to make them even more affordable, following our vision to create a better everyday life for the many people,” concluded Shaar.
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Rawan Al Hosban / Rana Kawalit
Polaris Public Relations